Voice and Tone
How will you differentiate yourself from others? What principles and values are import in defining your brand and message? What type of relationship do you want to establish with prospective clients, customers, subscribers, and audience?
All these factors contribute to voice and tone. But what exactly do we mean by voice and tone?
Voice and tone defines the language you will use when communicating with your customers, audience or users across any and all digital platforms. This voice and tone design keeps the language in alignment with your core values, supporting them and working to establish trust with your customers and audience.
Some considerations:
- Personality. What characteristics do you want to convey with your language?
- Messaging. What to you want to say to your audience and what will you say to created the desired relationship.